Billy’s Bakery and Cafe is a hypothetical new cafe in the holiday town of Bright, Victoria.

Billy’s Bakery focuses on local ingredients and a modern Australian menu. They want to create a boutique, modern visual language that is still quintessentially outback Australian. The graphics have a focus on the Australian Gothic aesthetic using handcrafted lino-cut inspired icons and logo. Accompanying the rustic graphics are textural collages and vibrant nature photography.

The branding aims to show an appreciation for the surrounding landscape.

Hypothetical project

Billy’s Bakery and Cafe           

Illustration for design 2023

Supervisor: Ned Culic

Alyce Darlington 2025

Naarm/Melbourne, Australia