Curated by TYO is a small vintage brand from Melbourne that focuses on Japanese minimalist fashion. The brand presents a mood of calm and tranquility with a handcrafted touch. The logo I have created uses the typeface ocr-pbi which is a handcrafted stencil looking typeface that is still modern and minimalist. The ‘o’ in my logo has been distorted to create a pearl like shape which reflects the rarity of vintage clothes. The colour pallet I used for the project is a burnt orange, muted purple and cream. These colours create a sense of the tranquility of the brand and contrast against the often neutral colours of the brand’s products.

Hypothetical project

Curated by TYO           
Mock-ups via Mrmockup.com

Commumication studio Motion 2023

Supervisor: Kate Matthews